OptiMine On-Demand Webinar: Closing the Digital Marketing to In-Store Gap

03/12/2021

If you cannot regularly measure your digital campaigns’ impacts on your in-store sales, you are missing full credit for your efforts! 

 

Surprisingly, you’re not alone – but getting this answer right is one key to future survival- and success.

 

Stream this informative webinar now to gain insights from across OptiMine’s broad portfolio of retailers- about which digital channels drive higher in-store retail success. From search to social, video to prospecting display, OptiMine will cover it all.

 

Key Takeaways:

• Search or social? Which is stronger at generating in-store revenue? Which is stronger- Instagram or Pinterest?

 

• Prospecting display or digital video- which has better ROAS when accounting for in-store sales?

 

• Which digital channels drive the most in-store impact? And which drive the least!

 

• Discover the best methods to measure in-store impacts of your digital campaigns, and practical guidance on measurement pitfalls to avoid.

 

• OptiMine will share its Index benchmark findings from its leading panel of retailers on the  digital channels that produce the best results in-store, and the channels that lag- and why.