Case Study: How OptiMine Helped Pandora Drive App Install & Activation Success

01/22/2021

Pandora Case Study Banner

 

Pandora: An Overview

 

Pandora is a subscription-based streaming service owned by Sirius XM Holdings. The service carries a focus on recommendations based on the “Music Genome Project” — a means of classifying individual songs by musical traits.

 

The Challenge

 

The streaming music brand was not able to measure its media accurately with its own attribution system and was investing significantly in channels that could not be tracked.

 

The Strategy

 

OptiMine was selected to measure both digital and traditional media as well as measure marketing contributions to multiple outcomes— all with speed and detail— to deliver investment lift, channel optimization, and app install/activation success. 

 

This case study includes insights on:

 

Download the full case study here.

 

 


 

About OptiMine

 

OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.

 

Contact us today to learn more!

See what OptiMine can do for YOU

Contact OptiMine to learn more, or to set up a free platform demo.