TikTok Eyes Oracle Deal to Protect US Data From China. Here’s How it Will Impact Adland
A potential agreement between TikTok and Oracle would bar the social platform’s Chinese parent company ByteDance from accessing US consumer data. The move promises greater data privacy and may also bolster the social platform’s advertising brawn. Read the full article to get all of the information you need to know in The Drum featuring OptiMine CEO Matt Voda, here.