Download the "2023 OptiMine Index"

The only certainty is uncertainty, making advanced measurement and analytics more critical than ever.


The 2023 OptiMine Index captures these changes in the marketing environment, how brands have adjusted their own approaches, and provides more context to help explain why and where marketing conditions continue to evolve— and where to take advantage of opportunities as brands seek to navigate the current economic uncertainty.


Download our 2023 OptiMine Index and you’ll get:

  • Benchmark views on what is working and what isn’t in today’s marketing environment
  • Where smart dollars are moving to gain additional performance lift
  • The emerging market channels representing true opportunities for brands and where to test
  • Where more efficient alternatives reside in the complex mix of marketing channels



2023 OptiMine Index Book Cover