How JCPenney is Transforming their Marketing with Advanced Analytics

02/19/2025

Marketing is evolving faster than ever, and brands need data-driven insights to stay ahead. In this on-demand webinar, OptiMine’s VP of Client Success, Jamie Glover sits down with JCPenney’s VP of Marketing, Bill Cunningham, to discuss how JCPenney is leveraging advanced analytics to adapt, optimize, and thrive in today’s competitive landscape.

 

What You’ll Gain from Watching

 

✅  Exclusive Insights from JCPenney & OptiMine – Learn how JCPenney is using analytics to drive smarter marketing decisions and enhance customer engagement.

✅  How to Navigate Changing Consumer Behavior – Discover how JCPenney is adapting to shifts in shopping habits and market dynamics with a data-first approach.

✅  The Future of Marketing Measurement – Gain expert perspectives on what’s next for marketing analytics and how brands can stay ahead of the curve.

 

At OptiMine, we help brands like JCPenney move beyond outdated marketing models with agile marketing measurement & analytics that drive real business impact. If you want to ensure your marketing strategies are built for the future, this webinar is a must-watch: