"Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success" On-Demand Webinar

04/17/2025

For years, last-click performance reporting has been the default measurement model for marketers everywhere. But here’s the truth: it’s one of the biggest obstacles standing in the way of smarter, growth-driven marketing. If your team is still relying on last-click to gauge performance, it’s time for a reality check—and a better path forward.

In this eye-opening webinar, experts from OptiMine, NP Digital, and the Advertising Research Foundation (ARF) expose the hidden costs of outdated attribution models—and offer a clear, strategic framework to help your brand move forward with confidence.

🎯 What You’ll Learn:

• Why last-click attribution is limiting your brand’s full potential

• A proven framework to transition toward smarter measurement

• How to match the right tools with the right business questions

• Real-world case studies and expert tips to guide your next steps

You’ll hear from seasoned marketing pros Kelli Brady (Director of Client Success at OptiMine) and Karen Bellin (VP of Data, Insights & Analytics at NP Digital), who share actionable strategies, common pitfalls to avoid, and insights that can immediately impact your approach to measurement.

Whether you’re a marketer, analyst, or business leader—don’t let outdated models keep you stuck. Watch the on-demand webinar now: