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OptiMine Named a Forrester 'Breakout Vendor' & 'Contender'

In 2017, Forrester Research named OptiMine a “Breakout Vendor” in the Marketing Measurement and Optimization market. As a “Breakout Vendor”, Forrester profiled OptiMine as a solution that should be on the radar of marketers as they develop their marketing measurement and optimization strategy.

In the report, Forrester cites the needs of modern marketers to adopt advanced “unified” measurement approaches that enables the measurement of marketing performance across both traditional and digital channels regardless of the consumer touchpoint.

OptiMine was cited for its agile approach to measurement that dramatically improves the speed of insights, while delivering accurate, deeply granular and actionable guidance for top brands.

In January 2022, Forrester recognized OptiMine as a ‘Contender’ in their Marketing Measurement & Optimization Solutions report and named OptiMine as one of the “Top 10 Providers that Matter Most,” that is “poised to disrupt” the market.

 

 

Take advantage of our industry recognition & expertise: contact OptiMine today for tailored advice! Our experts are sure to help lead your brand’s journey of agile marketing measurement & optimization toward success.

Matt Voda

Matt Voda

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role as CEO of OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B…

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