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Chrome Dropping Third-Party Cookies by 2022: What You Need to Know

Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...
Blog Post

Five Key Takeaways from CCPA for Performance Marketers

Yes, we know, it’s hardly even full-fledged holiday season, but be prepared: 2020 is only a few short weeks away. A...
Blog Post

Multi-touch Attribution is DEAD.

MTA is Dead.  Read OptiMine’s new eBook to learn what’s next for marketing measurement: Download eBook...
Blog Post

From Clicks to Bricks: The Top 5 Reasons to Measure Digital Campaigns’ Impacts on In-Store Sales

From Clicks to Bricks Despite the fact that the retail landscape is undergoing a massive wave of disruption, there...
Blog Post

Why Finance-Minded Marketers Succeed

We’re in the middle of budgeting season, with teams scrambling to solidify their annual marketing plans and budgets...
Blog Post

Amazon Advertising- the Major Missing Link

Amazon has been in the news a lot lately because of the surging success of its advertising program. Brands are find...
Blog Post

Have We All Contributed to the Facebook Data Privacy Mess?

In light of the recent data privacy issues at Facebook, marketers need to examine their role, response and contribu...
Blog Post

Restoration Hardware: Exposing the Fatal Flaws in Today’s Marketing Measurement Mindset

Recently, the CEO of Restoration Hardware Gary Friedman told the crowd at the Goldman Sachs Global Retailing Confer...
Blog Post

Marketing Attribution- Where Confusion Reigns

Ask any marketer how they define “marketing attribution” and you’re likely to get as many different definitions as...