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Apple is Fully Blocking Safari’s Third-Party Cookies
Just a few days ago, Apple announced that it will fully block all third-party cookies in Safari by default. Additio...
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Data Privacy Day
Happy Data Privacy Day! Did you know that January 28th is observed annually as “Data Privacy Day”? Well, now you do...
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Chrome Dropping Third-Party Cookies by 2022: What You Need to Know
Have you heard? Google Chrome has just recently announced that third-party cookies will cease to exist in their onl...
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Five Key Takeaways from CCPA for Performance Marketers
Yes, we know, it’s hardly even full-fledged holiday season, but be prepared: 2020 is only a few short weeks away. A...
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Multi-touch Attribution is DEAD.
MTA is Dead. Read OptiMine’s new eBook to learn what’s next for marketing measurement: Download eBook...
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From Clicks to Bricks: The Top 5 Reasons to Measure Digital Campaigns’ Impacts on In-Store Sales
From Clicks to Bricks Despite the fact that the retail landscape is undergoing a massive wave of disruption, there...
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Why Finance-Minded Marketers Succeed
We’re in the middle of budgeting season, with teams scrambling to solidify their annual marketing plans and budgets...
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Amazon Advertising- the Major Missing Link
Amazon has been in the news a lot lately because of the surging success of its advertising program. Brands are find...
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Have We All Contributed to the Facebook Data Privacy Mess?
In light of the recent data privacy issues at Facebook, marketers need to examine their role, response and contribu...