The OptiMine Index Report: 2024 Media Performance & Trends
05/14/2025
Benchmark your brand’s strategy against top performers with the OptiMine Index.
See How Your Marketing Mix Stacks Up in 2025
As marketing leaders gear up for a transformative 2025, the question isn’t just how much to spend—it’s where to invest for the greatest ROI. That’s where the OptiMine Index comes in. This exclusive benchmark draws from real performance data across top brands, helping you align your spend for measurable, incremental impact.
📊 Want to know how your media mix compares?
We’ll show you where your brand stands—across channels, industries, and performance tiers—with a custom comparison using the OptiMine Index.
What’s Inside the Index
- New channel efficiency rankings reveal surprising front-runners
- TV spend is slipping, but does that mean it’s dead—or just evolving?
- Retail insights uncover what’s really driving in-store vs. e-commerce performance
- AI-driven media buying is on the rise—but success depends on how it’s used
- And more!
See How Your Brand Compares
Ready to see what’s working—and what’s not—in today’s marketing mix, and how your brand stacks up?
Our latest OptiMine Index Report pulls back the curtain on real-world performance across every major channel. From surprising efficiency rankings to in-store vs. e-commerce impacts, these insights can reshape how you plan, spend, and measure. Contact OptiMine for a free, fast, friendly consultation and we will send you the comprehensive OptiMine Index:
