Resources / Hidden / Agile Attribution: B2B Conversion Lift of 14% Using Cross-Channel Analytics

Agile Attribution: B2B Conversion Lift of 14% Using Cross-Channel Analytics

08/01/2017

OptiMine’s work with MediaVest and Aflac revealed opportunities in digital media to drive significant conversion lift while reducing cost per acquisition.

Matt Voda

Matt Voda

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role as CEO of OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B…
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