Agile Marketing Mix Modeling
Welcome to the Agile Era of Marketing Measurement
OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.
Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.
Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.
OptiMine’s Marketing Mix Modeling & Optimization Trusted by the World’s Top Brands
And Recognized by the Industry
Considering a New Marketing Mix Modeling Solution?
Consider OptiMine’s Advantages...
|Other Marketing Mix Modeling Vendors|
|100% Agile. Fastest Speed to ROI, Rapid Model Refreshes, Change Business Questions Fast & Flexibly, Measure Any Outcome||done||close|
|Actionable Detail: Measure both Digital and Traditional Channels at Campaign-Levels for Immediately Actionable ROI||done||close|
|Precise Playbooks & Guidance: Budget Planning & What-If Scenarios at Detailed, Campaign Levels||done||close|
|Future-Proof & Risk-Free. Truly “Unified” without Multi-Touch Attribution, PII, Cookies, Tags or Consumer Data.||done||close|
Discover The Optimine Agile
Marketing Mix Modeling Difference:
Contact Us For A Free Evaluation!
OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.
Agile Marketing Mix Modeling & Measurement with OptiMine Insight
Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.
- Measure Any Channel, Campaign and Ad - Digital or Traditional
- Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
- Receive Instantly Actionable and Highly-Detailed Campaign-Level Spend Guidance
- Measure Any Outcome- Online or Offline
- Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
- Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance - All in a Single Platform & Model
Agile Marketing Mix Scenario Builder, Budget Planning & Optimization with OptiMine Intent
Generate 6-30%+ marketing performance lift across both digital & traditional campaigns by using highly actionable, AI-optimized marketing budgets and plans.
- Run unlimited agile "what if" scenarios and uncover the highest performing budget allocations for your business.
- The most actionable guidance in the market - unified top-down strategic planning with bottom-up tactical guidance.
- Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
- The most sophisticated and modern technology - using AI, machine learning and cloud computing.
- The fastest marketing planning & budgeting - getting the best marketing budget and plan in a fraction of the time.
- Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.
OptiMine has Revolutionized Marketing Mix Modeling
The COVID-19 Pandemic Has Made Traditional Marketing Measurement Obsolete. Only Agile Solutions Provide Accurate Measures. Learn What's Next:Download Free eBook Now