Welcome to the Agile Era of Marketing Measurement


OptiMine has the fastest implementation in the market, getting you to higher ROI faster than any other solution.


Only OptiMine measures both digital and traditional marketing channels down to individual ads and campaigns.


Models are rebuilt on the fly, keeping you current with the market, and ahead of your competition.

OptiMine’s Marketing Mix Modeling & Optimization Trusted by the World’s Top Brands

And Recognized by the Industry

Considering a New Marketing Mix Modeling Solution?
Consider OptiMine’s Advantages...

Other Marketing Mix Modeling Vendors
100% Agile. Fastest Speed to ROI, Rapid Model Refreshes, Change Business Questions Fast & Flexibly, Measure Any Outcome done close
Actionable Detail: Measure both Digital and Traditional Channels at Campaign-Levels for Immediately Actionable ROI done close
Precise Playbooks & Guidance: Budget Planning & What-If Scenarios at Detailed, Campaign Levels done close
Future-Proof & Risk-Free. Truly “Unified” without Multi-Touch Attribution, PII, Cookies, Tags or Consumer Data. done close

Discover The Optimine Agile
Marketing Mix Modeling Difference:
Contact Us For A Free Evaluation!

OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve marketing performance lift.

Agile Marketing Mix Modeling & Measurement with OptiMine Insight

Know which ads and campaigns are contributing the most (and least) and take instant action to lift performance.

  • Measure Any Channel, Campaign and Ad - Digital or Traditional
  • Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling and "Unified" Solutions
  • Receive Instantly Actionable and Highly-Detailed Campaign-Level Spend Guidance
  • Measure Any Outcome- Online or Offline
  • Understand True, Incremental Lift, by Controlling for Non-Marketing Factors Impacting Performance
  • Top-Down Strategic Measurement with Bottom-Up Detail and Tactical Guidance - All in a Single Platform & Model

Agile Marketing Mix Scenario Builder, Budget Planning & Optimization with OptiMine Intent

Generate 6-30%+ marketing performance lift across both digital & traditional campaigns by using highly actionable, AI-optimized marketing budgets and plans.

  • Run unlimited agile "what if" scenarios and uncover the highest performing budget allocations for your business.
  • The most actionable guidance in the market - unified top-down strategic planning with bottom-up tactical guidance.
  • Prove the value and impact of your spend, with comprehensive cross-channel measurement & forecasts.
  • The most sophisticated and modern technology - using AI, machine learning and cloud computing.
  • The fastest marketing planning & budgeting - getting the best marketing budget and plan in a fraction of the time.
  • Accurate, high confidence results, running hundreds of millions of simulations to discover the best answers.

OptiMine has Revolutionized Marketing Mix Modeling

The COVID-19 Pandemic Has Made Traditional Marketing Measurement Obsolete. Only Agile Solutions Provide Accurate Measures. Learn What's Next:

Download Free eBook Now

What They're Saying...

Those who know OptiMine best have great things to say about OptiMine.

OptiMine made my year!


Karen Galante, Senior Director of Marketing, UHC

OptiMine gave me the insights to convince finance to invest more heavily in digital, and when we did, the lift we generated was what OptiMine forecasted.

American Girl

Mark Jodlowski, Senior Director of E-Commerce, Analytics at American Girl

OptiMine not only shows me the cross-channel value of my display advertising, it goes straight to action to maximize ROI across all of our digital channels.


John Campbell, Vice President

Our last marketing mix vendor recommended increased TV investment. OptiMine had much more detailed recommendations across our markets, TV spots and creative, so we tested this in-market. OptiMine won. And it was worth $18 million in operating income.

Major Fortune 500 Insurer

Senior Director of Marketing, Financial performance

OptiMine helped us increase our digital ROAS by 8% all while growing digital spend by over 50%!

Major Household Goods Retailer

Ray Colotti, Director of Digital Marketing

OptiMine is my favorite vendor- they delivered everything they promised. And they replaced our previous unified measurement vendor with more speed, flexibility, and detail. Plus, their Intent optimization platform is powerful but actually easy to use!

Major Department Store

Jennifer Guibert, Marketing Analytics Director