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Ad Exchanger Article: Marketing-Mix Modeling: Leaping Over The Walled Gardens’ Gates

07/25/2017

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Matt Voda, CEO at OptiMine.

Click Here to Read the Ad Exchanger Article

Matt Voda

Matt Voda

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role as CEO of OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B…
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