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Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands

12/18/2024

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In the latest Forbes‘ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders, OptiMine CEO Matt Voda dives into why reducing advertising deeply damages brands and sharply reduces revenues. Read the full article here to learn more.

Matt Voda

Matt Voda

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role as CEO of OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B…
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