Case Study: How OptiMine's Agile Attribution Lifted Coolibar's Online Sales by 23%


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Coolibar: An Overview


Coolibar is a large outerwear apparel brand that manufactures sun protection products.


The Challenge


The Strategy


Coolibar selected OptiMine to solve this measurement challenge and answer their questions about how much their upper-funnel brand advertising was contributing to sales, and therefore, what is its true value or ROI was. The OptiMine Insight platform, which measures the unique contribution of all ads and channels on conversions (leads, orders, sales, new customer acquisition), provided a true value measure for the brand’s display ads.


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About OptiMine


OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.


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