Press Release: OptiMine's Agency Partner Program Continues to Grow as NP Digital Joins Forces with OptiMine to Offer Brands Agile, Privacy-Safe Measurement and Optimization

(MINNEAPOLIS, MN, Oct. 5, 2023) OptiMine, a leader in cloud-based cross-channel marketing measurement and optimization, today announced a partnership with NP Digital, a global leader in end-to-end performance marketing. The partnership will provide NP Digital’s expansive set of clients with OptiMine’s measurement guidance and marketing optimization to lift brands’ marketing performance.


Through OptiMine’s agency partner program, marketing agencies gain access to valuable benefits, preferred pricing and premium support, helping agencies provide more value and relevance to their clients.


“Marketing performance is stronger when brands understand the total impact of their investments and optimize accordingly,” OptiMine CEO Matt Voda said. “Doing this successfully requires measurement capabilities that can measure all marketing channels across all conversion points. We’re thrilled to partner and provide our privacy-safe, future-proof measurement approach to NP Digital, who’s mission aligns with our culture of agility, accountability, thinking big, putting clients first and having fun along the way.”


OptiMine’s advanced cross-channel measurement and optimization leverages AI to provide brands continuously learning and adapting measurement and guidance based on live marketing campaign performance in the market.


“We are dedicated to helping our clients navigate the complex world of digital marketing,” NP Digital CEO Mike Gullaksen said. “Partnering with OptiMine allows us to offer advanced measurement capabilities that are vital in today’s marketing environment, where privacy concerns and data loss are increasingly significant challenges.”


About OptiMine 


OptiMine Software is a leader in cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital display, search and social channels. When optimizing ad spend across multiple channels, OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries—from retail to financial services to telecommunications to travel & hospitality. For more information, visit


About NP Digital


NP Digital is an end-to-end performance marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division with the platforms Ubersuggest and AnswerThePublic, NP Digital is regarded as one of the fastest-growing, award-winning performance marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships. These partnerships include some of the world’s most prominent Fortune 500 brands in addition to mid-size, direct-to-consumer challenger-type organizations. NP Digital spans the globe with 750 employees in 15 different countries. For more information visit