It's Easy to Forget, But Tracking Does Not Equal Measurement

12/18/2020

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There are still ways to effectively measure marketing performance without relying on ad tracking. How? Read OptiMine CEO Matt Voda’s take on this in AdExchanger, here: https://www.adexchanger.com/data-driven-thinking/its-easy-to-forget-but-tracking-does-not-equal-measurement/