Unlocking the True Impact of Amazon Ads: A Case Study on a Leading Jewelry Retailer

01/31/2025

In today’s digital landscape, understanding the cross-channel impact of marketing efforts is more critical than ever. A renowned luxury jewelry retailer faced a challenge: How do their investments in Amazon Ads influence sales not just on Amazon but also on their own e-commerce platform?

 

The Challenge: Measuring Cross-Channel Marketing Impact

 

The retailer, known for its strong omnichannel presence, needed clear insights into:

✅  How different marketing channels—including Amazon Ads—drive sales across platforms.

✅  The incremental impact of Amazon Ads on both Amazon sales and the retailer’s direct e-commerce site.

✅  The effectiveness of Amazon Ads in acquiring new customers versus engaging existing ones.

 

The Solution: How OptiMine Transformed the Brand’s Marketing Strategy

 

To solve these challenges, the retailer partnered with OptiMine, a leader in marketing measurement and optimization. OptiMine provided a data-driven approach that helped the retailer make smarter marketing decisions:

  • Cross-Channel Impact Analysis – OptiMine measured the influence of Amazon Ads on both Amazon and the retailer’s direct e-commerce sales, revealing hidden synergies between channels.
  • Incrementality Testing – By isolating the true impact of each marketing channel, OptiMine identified which investments were driving real revenue growth rather than just shifting sales between platforms.
  • Agile Budget Optimization – With real-time, privacy-safe insights, the retailer adjusted their marketing spend dynamically, ensuring the highest return on investment across all channels.

 

Key Takeaways

 

  • Amazon Ads Drive More than just Amazon Sales: they had an incremental impact on the retailer’s own e-commerce sales, comparable to Google Shopping.
  • New Customer Acquisition: Amazon Ads played a major role in bringing in new customers, proving to be a valuable channel for growth.
  • Impressive ROI: The retailer achieved a 326% return on ad spend (ROAS) from Amazon Ads, making it one of their top-performing marketing investments.

 

Why This Matters

 

If you’re investing in Amazon Ads—or considering it—you need a data-driven strategy to maximize your returns. This case study showcases how a luxury retailer successfully scaled their Amazon advertising while optimizing their entire marketing mix for maximum efficiency.

 

📥 Download the full case study to discover actionable insights that can transform your marketing strategy:

Download Now!