From Clicks to Bricks: Measuring Digital Campaigns' Contributions to In-Store Retail Sales

02/14/2019

This informative whitepaper covers the major approaches to measuring digital marketing impacts on in-store retail sales. The whitepaper helps retailers with an evaluation of the most common approaches to solve in-store measurement, and their relative strengths and weaknesses- all to help guide retail marketing professionals to the best approaches to in-store marketing attribution and cross-channel measurement.