Forrester Research & OptiMine: Tackle Channel Proliferation With Integrated And Agile Marketing Performance Measurement

01/05/2018

Channel and device proliferation have created always-on, always-addressable consumers who have a myriad of ways to research and buy products at any time and in any place. This free whitepaper from Forrester Research and OptiMine explores the challenges of today’s multi-channel world with insightful research and guidance for marketers on the best marketing measurement paths forward.