Blog Post
Defend Your Budget. Prove Your Marketing ROI.
Economic uncertainty is driving brands and their finance teams to reduce costs. One of the most predictable lev...
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Blog Post
What Kinds of Questions Can Marketing Attribution Answer?
Brands use marketing attribution for a variety of reasons, but the main purpose has always been to determine ho...
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The Hidden Costs of In-House Marketing Measurement
Times are uncertain, and the finance team is pushing for cost savings. The pressure is on to find ways to save mone...
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Google Announces Results from Initial Cookieless Ad Testing (with Cookies)
Yesterday, April 18, Dan Taylor, VP of Global Ads at Google posted results from initial in-marke...
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Download the “2023 OptiMine Index”
The only certainty is uncertainty, making advanced measurement and analytics more critical than ever. The 2023 Op...
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MMM Data: What Data Do I Need for Marketing Mix Modeling?
More brands are turning to Marketing Mix Modeling (MMM) due to privacy-driven data loss and the...
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Marketing Incrementality is not Marketing Attribution
Author: Matt Voda, CEO of OptiMine We recently saw an excellent post from marketing analytics expert Avinash Kaus...
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Guide to Scenario Planning
Scenario planning can help a brand grow their revenues, improve its customer acquisitions, or during times of finan...
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Guide to Predictive Analytics
Predictive analytics is becoming a growing component across many marketing functions, but not all brands have e...