Blog Post
How to Choose Marketing Attribution Software
Marketing attribution software plays a pivotal role in unraveling the complex customer journey by providing insight...
Blog Posts
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Blog Post
Using Marketing Incrementality to Measure Campaign Performance & Impact
There’s a lot of buzz in the market today about measuring the “incrementality” of marketing, but what does this mea...
Blog Post
Marketing Attribution FAQ
Marketing Attribution is a hot topic in the marketing world, and OptiMine addresses the most common questions surro...
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What is Marketing Mix Modeling (MMM)?
What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling, also known as Media Mix Modeling...
Blog Post
What is Multi-Touch Attribution?
What is Multi-Touch Attribution (MTA)? Multi-touch attribution (MTA) is a marketing measurement approach that att...
Blog Post
Your Marketing Measurement is Going Dark
Imagine you are standing in front of a large wall-sized stadium scoreboard during a critical game. Now imagine t...
Blog Post
The Myths of Multi-Touch Attribution
With the inception of digital advertising and online conversion tracking, marketers have been mesmerized by the m...
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Google Announces it Will Stop Selling Ads Based on Individual Targeting
“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and h...
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The Data Privacy Storm Continues: Apple ATT & IDFA Changes Now Live with iOS 14.5
Apple’s ATT & IDFA changes have become a very high-profile public discussion, and these changes are goin...