OptiMine Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
11/20/2024
Author: Matt Voda, OptiMine CEO
We’re thrilled to announce that Gartner has recognized OptiMine as a Leader in Marketing Mix Modeling solutions. We care deeply about the service, support, consulting guidance and ROI we deliver to the brands we serve, so it is especially gratifying knowing that our clients and their positive references about their experience with OptiMine were an important part of this recognition. We aren’t successful unless our customers are and this drives everything we do.
Don’t just take our word for it. Gartner gave OptiMine one of the top scores across all vendors for our excellent data management, which is the foundation for all analytic success. Great marketing mix modeling starts with great data, and our technology, automation and ETL capabilities pave the way for brands to accelerate their MMM programs.
Gartner also cites OptiMine’s additional strengths and competitive advantages and we’re gratified to see these cited as we’ve invested significantly in these areas as OptiMine felt these resolved critical, common challenges brands face when operating MMM programs:
1. Granular Measurement:
Most MMM solutions are not very granular, and as a result marketing teams lack precise guidance on how and where to drive performance lift. As a result, ROI opportunities are missed, or worse, the brand follows high-level guidance that may conflict with actual performance deep within marketing channels. OptiMine has focused on delivering deeply granular measures to brands for more precise guidance and higher ROI.
2. Product and Deployment Speed:
One of the most common complaints about MMM solutions is the slow speed at which they operate which leads to significant delays in model refreshes and measurement reads. Most of our clients waited months for model updates before switching to OptiMine, and now they get far faster, more frequent measurement refreshes that provide brands competitive advantages in the market. This has been another major area of investment and innovation at OptiMine: high-scale automation to drive fast, frequent and timely insights.
3. Partner Network:
Many brands choose agency partners to help guide and execute media strategy and OptiMine has deep experience working with virtually all major agencies and holding groups. But we take this a few steps farther by offering a unique opportunity in the market: an agency partnership program. Most other marketing mix modeling vendors have business models built entirely on charging their customers professional services fees, which becomes a conflict when working with an agency who may also be responsible to the brand for investment guidance. We decided to solve that conflict by offering a more flexible set of options. Agencies can partner directly with OptiMine to utilize our leading MMM capabilities while delivering guidance, recommendations and strategy consulting directly with their brands. Agencies can also choose to “white label” our capabilities for an even more seamless solution footprint. We’ve developed a large partner network of enlightened agencies who sought industry-leading measurement capabilities while still maintaining their high-value relationships directly with the brands they serve. That’s what we call a win-win-win.
Lastly, OptiMine’s industry-leading MMM solution offers a unique set of advantages within a larger vision we call Enterprise Marketing Impact. Brands who need to support customer-centric, cross-channel strategies tailored to geographies, audiences and segments, loyalty program tiers, product-specific tactics and creative executions while also ensuring the inputs of finance, operations and other enterprise aspects will find OptiMine uniquely suited to serve this footprint. Our combination of deeply granular measurement with highly customizable model configurations and expert data management yield higher Enterprise Marketing Impact for brands. And we support this via the industry’s most flexible consulting support model. That’s what we call the Science of Success.
Interested in learning more about how OptiMine can help your brand move to agile marketing mix modeling with higher enterprise impact? Contact us today!
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