OptiMine Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

11/20/2024

OptiMine named leader in Gartner Magic Quadrant

 

Author: Matt Voda, OptiMine CEO

 

We’re thrilled to announce that OptiMine has been recognized as a Leader in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions research. We care deeply about the service, support, consulting guidance and ROI we deliver to the brands we serve. We aren’t successful unless our customers are and this drives everything we do.

 

Great marketing mix modeling starts with great data, and our technology, automation and ETL capabilities pave the way for brands to accelerate their MMM programs. OptiMine has invested significantly in various areas as the company felt these resolved critical, common challenges brands face in the marketing mix modeling solutions industry.

 

OptiMine’s industry-leading MMM solution offers a unique set of advantages within a larger vision we call Enterprise Marketing Impact. Brands who need to support customer-centric, cross-channel strategies tailored to geographies, audiences and segments, loyalty program tiers, product-specific tactics and creative executions while also ensuring the inputs of finance, operations and other enterprise aspects will find OptiMine uniquely suited to serve this footprint. Our combination of deeply granular measurement with highly customizable model configurations and expert data management yield higher Enterprise Marketing Impact for brands. And we support this via the industry’s most flexible consulting support model. That’s what we call the Science of Success.    

 

Interested in learning more about how OptiMine can help your brand move to agile marketing mix modeling with higher enterprise impact? Contact us today!

 

 

 

 

Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, 19 November 2024

 

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