Case Study: How OptiMine Helped UnitedHealthcare Realize a 50x Solution ROI


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UnitedHealthcare: An Overview


UnitedHealthcare (the world’s largest healthcare company) is the health benefits business of UnitedHealth Group, a health care and well-being company working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.


The Challenge


The Strategy


OptiMine was selected to replace the failing MTA and MMM solutions due to our superior ability to measure digital and traditional media’s contributions to customer acquisition across any online and offline channel, including agents or brokers. OptiMine’s ability to deliver detailed campaign-level measures across both digital and traditional channels meant that agency partners and internal marketing teams would have precise and highly actionable guidance to make immediate impacts in-market.


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About OptiMine


OptiMine helps leading retailers measure the incremental contributions of their digital and traditional marketing campaigns on any outcome (sales, traffic, new customer acquisition and more) across any conversion point (in-store, e-commerce, in-app, call center and more). OptiMine’s privacy-forward approach means you’ll never need to compromise with tech industry and state-by-state privacy changes and regulations.


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