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Google Privacy Sandbox: Attribution Reporting Demystified
Deciphering the Google Privacy Sandbox’s Attribution Reporting As of January 4, 2024, Google has begun its proces...
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Using Machine Learning & AI in Marketing Attribution to Elevate Campaigns
The synergy between machine learning (ML) and artificial intelligence (AI) is reshaping the landscape of marketing...
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How to Measure Cross-Channel Marketing
In the dynamic landscape of modern marketing, measuring cross channel strategy effectiveness is imperative for bran...
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What Are Offline Conversions and How Can You Measure Them?
Unlocking the full picture of customer interactions is crucial in today’s omnichannel landscape, where online...
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How to Set Marketing Goals
Embarking on a successful marketing journey requires a clear roadmap, and that begins with well-defined goals....
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How to use Customer Segmentation for Conversion Rate Optimization
Unlocking the full potential of your online presence requires a nuanced understanding of your audience, and that...
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The Beginning of the End is Here: Google has Begun the Cookie Shutdown
Despite past delays, Google is now deadly serious about its plans to kill off the 3rd party cookie in Chrome. I...
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Best eCommerce Attribution Models
In the realm of online retail, attribution models serve as invaluable tools for unraveling the complexities of cons...
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The Best MMM Software for Agencies
Consumer privacy changes have greatly limited the use of personally identifiable information in marketing measu...