Blog Post
Why You Need an Omnichannel Marketing Strategy
In the ever-evolving landscape of marketing, the concept of omnichannel marketing has emerged as a powerful and ind...
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Blog Post
How Marketing Mix Modeling Can Help Optimize Marketing Spend
In the ever-evolving landscape of business and consumer dynamics, the art of effective marketing extends far be...
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A Complete Guide to the California Delete Act
What is the California Delete Act? Many consumers have no idea that an entire economy is built on the collect...
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Multi-Touch Attribution is Dead
Author: Matt Voda, CEO of OptiMine Multi-Touch Attribution (MTA) is the method of attempting to measure the effec...
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The Interesting – But Way Too Early – Signs of the Threads vs. Twitter Cage Match
Written by: OptiMine CEO, Matt Voda A tantalizing headline showed up in my news feed this morning sta...
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Audience Segmentation: How to Use for Consumer Targeting & Ad Measurement
Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to...
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How to Measure Marketing Performance
Marketing is an essential aspect of any business. However, it can be challenging to determine the effectiveness of...
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What is ROI in Marketing and How Do You Calculate It?
What is ROI in Marketing and Why is it Important? Marketing ROI (Return on Investment) is a metric that measu...
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The Alarm is Sounding on Consumer Privacy Regulation
Legislatures have been on overdrive lately when it comes to drafting new regulations around protecting a consum...