Blog Post
Guide to Scenario Planning
Scenario planning can help a brand grow their revenues, improve its customer acquisitions, or during times of finan...
Blog Posts
All Blog Posts
Blog Post
Guide to Predictive Analytics
Predictive analytics is becoming a growing component across many marketing functions, but not all brands have e...
Blog Post
Guide to Marketing Measurement
Given major budget pressures from brands’ finance teams, the concept of “marketing measurement” is being brought up...
Blog Post
Marketing Predictions for 2023: More Uncertainty, Opportunities for the Agile
It’s that time of year again, where pundits proudly prognosticate and predict what’s to come in the new year. OptiM...
Blog Post
Marketing Attribution: A Complete Guide
The customer journey has become more and more complex over time, and this has made it challenging to determine whic...
Blog Post
How to Recession-Proof Your Ad Spend
Author: Matt Voda, CEO of OptiMine Economic uncertainty is driving brands and their finance teams to reduce costs...
Blog Post
FAQ Hub
Marketing Mix Modeling (MMM) What is Marketing Mix Modeling (MMM)? Guide to Marketing/Media Mix Modeling (MMM)...
Blog Post
The Latest Privacy Laws and Regulations and How They May Impact Brands
Legislatures are on overdrive when it comes to drafting new regulations around protecting a consumer’s privacy. The...
Blog Post
Download OptiMine’s “Multi-Touch Attribution is Dead” eBook
Multi-Touch Attribution (MTA) is dead. Here’s why: Apple’s ITP creates accuracy issues for MTA on ALL A...