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Guide to Unified Marketing Measurement
To succeed in today’s marketing world, it is crucial to have accurate marketing attribution. More specifically, mar...
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Is Marketing Mix Modeling Still Relevant?
Marketing Mix Modeling has been around for decades, and it is one of the more common methods of marketing measure...
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Will Netflix be the TV Equivalent of Facebook?
Netflix’s recent news about subscriber loss was a negative surprise for the company with a 200,000 subscribe...
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Marketing Mix Modeling vs. Attribution
There are many challenges facing marketers today. One of the greatest is the continuous outpour of pr...
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5 Marketing Attribution Tips to Protect Your Business
Privacy changes are disrupting marketing attribution, muddying accurate customer tracking and driving up the...
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Marketing/Media Mix Modeling FAQ
See below for answers to all of the most frequently asked questions about Marketing/Media Mix Modeling (MMM), cou...
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What is Google Topics?
What the Hell is Google Topics? On January 25th Google made a major announcement that its controversial Federat...
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How to Choose Marketing Attribution Software
Marketing attribution software plays a pivotal role in unraveling the complex customer journey by providing insight...
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Using Marketing Incrementality to Measure Campaign Performance & Impact
There’s a lot of buzz in the market today about measuring the “incrementality” of marketing, but what does this mea...