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Download OptiMine’s “4 Ways to Future-Proof Your Marketing Measurement” eBook

  You’ll end up hungry if you’re relying on cookies, PII, and tracking for your marketing attribution....
Blog Post

Download OptiMine’s “Don’t Get Cold Feet. Defend Your Marketing Budget” eBook

Under pressure to cut your budget? You are not alone. With the uncertainty in the current economy, many marketers f...
Blog Post

Guide to Unified Marketing Measurement

To succeed in today’s marketing world, it is crucial to have accurate marketing attribution. More specifically, mar...
Blog Post

Is Marketing Mix Modeling Still Relevant?

  Marketing Mix Modeling has been around for decades, and it is one of the more common methods of marketing measure...
Blog Post

Will Netflix be the TV Equivalent of Facebook?

  Netflix’s recent news about subscriber loss was a negative surprise for the company with a 200,000 subscribe...
Blog Post

Marketing Mix Modeling vs. Attribution

    There are many challenges facing marketers today. One of the greatest is the continuous outpour of pr...
Blog Post

5 Marketing Attribution Tips to Protect Your Business

  Privacy changes are disrupting marketing attribution, muddying accurate customer tracking and driving up the...
Blog Post

Marketing/Media Mix Modeling FAQ

  See below for answers to all of the most frequently asked questions about Marketing/Media Mix Modeling (MMM), cou...
Blog Post

What is Google Topics?

  What the Hell is Google Topics?   On January 25th Google made a major announcement that its controversial Federat...