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Drop Multi-Touch Attribution and Adopt an Agile Marketing Approach

Looking for a way to improve your marketing? Adopt an agile marketing approach (with advantages in go-to-market spe...
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Online Retailers Shift Marketing Dollars During Coronavirus

Retailers are re-strategizing how they are spending—or cutting back—their marketing dollars during the coronavirus...
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Easy Ways to Reduce Marketing Spend Without Severely Impacting the Business

Brands are grappling with marketing investment decisions during this time of such uncharted waters. OptiMine has be...
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Travel Marketing in a Pandemic

At a time of so much uncertainty, companies around the world are scrambling to figure out how to adjust– espe...
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Building a Better Way to Measure Marketing Effectiveness

Are you interested in learning what OptiMine’s CEO, Matt Voda, has to say in regards to a better way to measu...
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Why the 2020 Holiday Season Will Look Drastically Different for Retailers

With the CCPA live and other states with similar regulations in the works, the 2020 holiday season is bound to look...
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Marketing Attribution: Is Your Hotel Taking Full Advantage of this Tool?

Is your hotel taking full advantage of marketing attribution? Read OptiMine CEO Matt Voda’s insights into how...
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CCPA goes live in days- are you ready? Read OptiMine’s take in Ad Exchanger.

https://adexchanger.com/data-driven-thinking/with-ccpa-on-the-horizon-marketers-can-expect-a-very-different-holiday...
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CCPA: Questions of Privacy, Compliance, and Enforcement

CCPA Goes Live in a Few Weeks- Read OptiMine’s Article on MarketingProfs About the Implications for Marketing...