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Breaking GDPR News: Oracle & Salesforce Hit with Large Lawsuit
Two of the major tech leaders, Oracle and Salesforce, have just been accused of violating the GDPR because o...
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The Impact of CCPA Enforcement
Now, 7 months after the California Consumer Privacy Act (CCPA) became law on January 1, 2020, policy makers in Cali...
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Brands Should Brace Themselves for More States to Adopt Privacy Legislation
The California Consumer Privacy Act (CCPA) is officially being enforced, and consumer data privacy regulations are...
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How Intelligent is your Ad Spending?
Especially in today’s day and age, it is crucial to understand the most efficient ways to distribute your mar...
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Marketing Post-COVID Requires a Good Strategy
How can travel brands bounce back from the effects of the pandemic? First things first, they’re going to need...
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What Restaurants Need to Know About Agile Marketing
“Agile marketing” is a concept that restaurants should familiarize themselves with. Read OptiMine CEO M...
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Besides His Career, The Last Dance Also Highlighted Michael Jordan’s Shoe Line
Have you been watching “The Last Dance” documentary about Michael Jordan? Read OptiMine CEO Matt Voda&#...
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MTA is Dead: Why Marketers Should Adopt Agile Marketing Strategies
With new privacy regulations hitting marketers and the latest versions of Chrome, Firefox, and Safari all blocking...
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Three Ways Marketers Can Apply Agile Principles to Adjust Quickly During the Crisis
Companies that can strategically make quick adjustments will come out on the other side of this pandemic stronger t...