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MyPillow CEO Mike Lindell is embroiled in political controversy, but he says the brand’s famous late-night infomercials aren’t going anywhere

OptiMine CEO, Matt Voda, has recently been featured in a Business Insider article. Click here to read it now: https...
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Consumer Data Privacy: The Wave About to Hit Retail

The consumer data privacy wave is about to hit retail. Are you prepared? Read OptiMine CEO Matt Voda’s piece...
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Best Practices For Marketing To Gen Z

What are the best practices for marketing to Gen Z? Read OptiMine CEO Matt Voda’s Q&A on this topic in Fo...
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Google Says No More Cookies in 2022: How Should Hotel Marketers React?

Google says no more cookies in 2022: how should hotel marketers react? Read OptiMine CEO Matt Voda’s advice i...
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The Logic Behind Big Brands Sitting On The Sidelines During This Year’s Super Bowl

Why have many big brands decided to skip Super Bowl advertising this year? Read OptiMine CEO Matt Voda’s take...
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Budweiser is Doing This For the First Time in Almost 40 Years

For the first time in 40 years, Budweiser is foregoing their national advertising spot during the Super Bowl broadc...
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Will Burger King’s Massive Rebrand Pay Off?

The fast food giant, Burger King, has recently completed its first rebrand in over 20 years. The question is: will...
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Can Small Grocers Survive the E-Commerce Game?

How can smaller grocery stores survive in an unprecedented time that is dominated by online shopping and e-commerce...
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It’s Easy to Forget, But Tracking Does Not Equal Measurement

There are still ways to effectively measure marketing performance without relying on ad tracking. How? Read OptiMin...