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Google Says No More Cookies in 2022: How Should Hotel Marketers React?
Google says no more cookies in 2022: how should hotel marketers react? Read OptiMine CEO Matt Voda’s advice i...
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The Logic Behind Big Brands Sitting On The Sidelines During This Year’s Super Bowl
Why have many big brands decided to skip Super Bowl advertising this year? Read OptiMine CEO Matt Voda’s take...
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Budweiser is Doing This For the First Time in Almost 40 Years
For the first time in 40 years, Budweiser is foregoing their national advertising spot during the Super Bowl broadc...
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Will Burger King’s Massive Rebrand Pay Off?
The fast food giant, Burger King, has recently completed its first rebrand in over 20 years. The question is: will...
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Can Small Grocers Survive the E-Commerce Game?
How can smaller grocery stores survive in an unprecedented time that is dominated by online shopping and e-commerce...
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It’s Easy to Forget, But Tracking Does Not Equal Measurement
There are still ways to effectively measure marketing performance without relying on ad tracking. How? Read OptiMin...
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How Should the Travel Industry Handle Vaccine Talk?
With a COVID-19 vaccine starting to become a near reality, many industries, such as travel, are forced to consider...
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Hyper-Local Marketing May be the Key to Pandemic Era Travel Success
How can travel brands bounce back during the pandemic? OptiMine CEO, Matt Voda, suggests that hyper-local marketing...
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Scared of COVID-19 This Halloween? Hershey is Making an Ad for That
How is COVID-19 going to impact halloween and candy sales? Read the full article from The New York Times to find ou...