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Why Max Doesn’t Need HBO’S Name Recognition—Behind the Rebrand
Experts weigh in on HBO Max’s rebrand and what lies ahead for the Warner Bros. Discovery streamer. One of these exp...
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Some Advertisers Slowly Test Other Platforms Ahead of TikTok’s Congress Testimony
Some advertisers are beginning to slowly test other platforms ahead of TikTok’s congress testimony next week....
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Will the Consumer Privacy Wave Continue to Crash Marketers’ Party?
Marketers have been scrambling to comply with regulations and the marketplace demand for more consumer privacy prot...
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7 Data Privacy Stories that Rocked Ad Tech in 2022
To say that 2022 was a big year for data privacy would be quite the understatement. For the seven stories in AdExch...
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Experts Say Musk’s Suspension of Journalists’ Twitter Accounts Sets ‘Dangerous Precedent’
Concerns about unclear and inconsistent platform rules are growing amid Musk’s accusations of doxxing and decision...
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AdExplainer: Your CPRA Download
New Year’s resolutions are made to be broken, but don’t include privacy compliance in that category. Five new US...
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How Disney+’s Ad Tier Can Pull the Company Out of a Fiscal Slump
The Walt Disney Company has officially debuted ad-supported streaming with the rollout of Disney+’s new subscriptio...
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When Stores Are Open for Black Friday Deals
Black Friday was once again expected to be one of the busiest shopping days of the year, according to many holiday...
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After Posting Huge Subscriber Gains, Netflix Says Revenue is the Metric that Matters
Netflix is shifting its focus toward revenue rather than maintaining subscriber growth in the face of rising compet...