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‘We really saw the viability’: How Peace Out leverages viral moments on TikTok for growth

Peace Out (a skincare company)’s wake-up call to change its business model came in the form of a TikTok duet...
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Advertising Around The Super Bowl: Q&A With A Marketing Strategist

Are Super Bowl ads worth the investment? OptiMine CEO and Marketing Strategist, Matt Voda, shares tips for advertis...
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NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics

NBC has strategically played up Peacock and downplayed China in the promotion of the Beijing Winter Olympics. Why?...
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The European Targeted-Ad Ban Goes Too Far, and Not Far Enough

The European Parliament has approved a draft bill to ban targeted ads, but it’s not as great as it sounds. To...
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Omicron Update: Findings, Cancellations and Mandates

As the Omicron variant continues to spread rapidly, the meetings industry (along with the rest of the world) is fac...
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What Zoom’s $85M Class Action Lawsuit Means for Data Privacy

The popular video conferencing platform, Zoom, is under fire for allegedly sharing users’ private information witho...
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How brands are turning inclusive holiday campaigns into more than ‘inspiration porn’

Brands like Starbucks & Target are putting diversity and inclusion at the center of their holiday efforts, spot...
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Nielsen Under Siege: Who (If Anyone) Will Capitalize on the Ratings Giant’s Woes?

Few major clients are happy with the data service at Nielsen — but no one sees a realistic alternative. For more on...
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If NBCU Ditches Nielsen, What Must Come Next?

As NBCUniversal puts Nielsen on notice, pressing questions arise about what a new ad measurement system should incl...