Marketing Mix Modeling (MMM)


What is Marketing Mix Modeling (MMM)?


Guide to Marketing/Media Mix Modeling (MMM)


Is Marketing Mix Modeling Still Relevant?


Marketing/Media Mix Modeling FAQ




Marketing Attribution


Marketing Attribution FAQ


“Multi-Touch Attribution is Dead” eBook


5 Marketing Attribution Tips to Protect Your Business


Selecting the Best Marketing Attribution Tool


What is Multi-Touch Attribution?


The Myths of Multi-Touch Attribution


The Top 5 Marketing Attribution Mistakes




Marketing Measurement


Your Marketing Measurement is Going Dark


“4 Ways to Future-Proof Your Marketing Measurement” eBook


What is Incrementality in Marketing?


“Consumer Behavioral Shifts: Why Your Marketing Measurement Must Adapt in 2022 & Beyond” On-Demand Webinar


Guide to Marketing Measurement




Consumer Privacy


The Latest Privacy Laws and Regulations and How They May Impact Brands


“The Measurement Dilemma: Navigating Privacy-Driven Disruption” On-Demand Webinar


“Apple’s ATT Changes are Live. Learn How It’s Impacting Brands Measurement, Performance, and How to Move Forward” On-Demand Webinar


“Moving Forward in the Cookie-Less Future: How Apple and Google Privacy Changes Impact You” On-Demand Webinar


The Data Privacy Storm Continues: Apple ATT & IDFA Changes Are Live


Proposition 24 Has Been Approved in California


“What Would a Federal Privacy Act Mean for Brands?” Podcast




Scenario Planning/Budgeting


“Don’t Get Cold Feet. Defend Your Marketing Budget” eBook


With Retail Re-Opening, Media Planning Matters More Than Ever




Unified Measurement


The Necessity of Unified Measurement


Re-Defining Unified Measurement in the Era of Consumer Data Disruption


Guide to Unified Marketing Measurement